Milestone I – The very first milestone is related to setting up of the accounts and granting access to all social media channels and website tracking tools.

NOTE: We create new accounts in case the accounts are not already created.

• Gain access to SM Profiles or Create New:
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Pinterest
  • Youtube
  • Google My Business
  • BingLocal Setup
  • Setup Connection in between all accounts

• Setting up Sub-Domain (if required)
• Granting Access to Google Analytics or any other reporting tool

By the end of this phase, we will have access to all accounts and will be ready to optimize all channels for lead generation campaigns.

Here is a short video for your perusal:

Milestone II – Once the access is granted, we work on optimization of channels, content creation and content calendar.

• Setting up of Tracking Codes
  • Facebook Pixel
  • Google Analytics
  • Google Tag Manager
  • Google Ads – Audience + Conversions

• Social Media Channel Optimization
  • Facebook:
    • Logo Content
    • Cover Page
    • Services
    • Our Story
    • Reviews
    • About Us
    • Groups
    • Community
  • Instagram:
    • Bio Content
    • Profile Setup

• Keyword Research & Content Creation
  • Determine USP
  • Keyword Research – Lead Generation
  • Create 12 Months SM Content Calendar
  • Create Video Ad Sequences

By the end of this phase, we will be able to have all channels optimized and all content ready to go out, we will be ready to initiate campaigns and start collecting leads.

Here is a short video for your perusal:

Milestone III – This is the critical milestone, with all campaigns ready to go live and are enabled at the specified date and time.

• Ad Creatives Ready – To be used as ads
  • Video Ads
  • Display Ads
  • Gifs

• Campaign creation:
  • Facebook Ads Campaign
  • Google Ads – Search | Smart | Video Ads
  • Google Ads Display Campaign

• Budget Allocation:
  • Budget approval and allocation

• Monitoring of performance & regular reporting

By the end of this phase, you will see leads coming into the system and a proper follow up sequence will be scheduled for lead nurturing.

Here is a short video for your perusal:

Milestone IV – Now that all the campaigns are set, tracking codes are installed we work on lead nurturing and if any past data is available we work on getting repeat business and client retention strategies.

• Past Contact Database
  • Past Leads – lead nurturing & retention

• Home Manager – Best client retention strategy, click here to learn more

• Online Reputation Management – Customer Online Review Service
  • Google Reviews

Here is a short video for your perusal:

Kindly submit the form given in the right side of this page for us to more forward with the next milestones